Quick answer: Low-Code-Bros built a personalized version of Instant Insider, our AI morning briefing, for Lisa K., a brand marketer at a Fortune 50 financial services company. Instead of checking three or four websites each morning, she opens one page with her industry news, her daily schedule items and a little motivation. Instant Insider has run for about six months. On our founder’s own edition, it cut about an hour of morning checking to about 5 minutes. A tailored version costs $199 to set up and about $10 per person per month to run.
At a Glance
| Client | Lisa K., a brand marketer at a Fortune 50 financial services company |
| Industry | Banking and financial services |
| Problem | Every morning started with checking three or four websites for news and schedules |
| What we built | A personalized edition of Instant Insider, a one-page AI morning briefing (built and running) |
| Who uses it | One person, with sections chosen for her job and her week |
| Running time | About 6 months for Instant Insider overall |
| Price for a tailored version | $199 to set up |
| Monthly running cost | About $10 per person |
| Time saved | About 1 hour a day down to about 5 minutes (timed on our founder’s own edition) |
| See it | Instant Insider demo |
The Problem: An Hour Per Day of Industry Research
Lisa works on the brand team at a large financial services company. Staying sharp in that job means knowing what other banks are doing, how brands are marketing and how companies are using AI.
Before Instant Insider, that meant checking three or four different websites every morning. Each site had a piece of what she needed, and she had to pull the important parts together herself.
On top of the news, she had personal things to track, like when her husband would be away for basketball games. That lived somewhere else again.
What We Built: Lisa’s Edition of Instant Insider
Instant Insider is a one-page morning briefing. AI reads the sources each morning, finds the stories that matter and writes up the major points, so the reader doesn’t have to piece them together.
Lisa’s edition has these sections:
- Banking news: banks merging, buying each other or closing.
- Bank shareholder reports: the key points from what other banks report to investors.
- Brand and marketing watch: how brands are marketing, including stories from Ad Age and how companies are using ChatGPT and other AI tools.
- A daily Mel Robbins quote for motivation.
- Local weather.
- University of Kentucky basketball schedule, so she can plan around her husband’s away games as a season ticket holder.
A version for your team would have different sections. A sales team might track competitors and local business news. An owner might want industry news, the weather for job sites and the week’s calendar.
How It’s Used
There’s nothing to install. Instant Insider is a web page the reader opens on a phone or computer.
- Open the page in the morning.
- The first visit of the day pulls in the latest news and schedules.
- Read the sections that matter today. The page stays the same until the next morning.
The truth is, readers open it every day for about the first month. After that, most check it about once a week.
The news is the part people don’t need daily, since stories in one industry start to repeat. The schedules are what bring people back. Lisa checks the basketball schedule when she’s planning her week, and the news is there when she wants it.
Results
These are real results, not projections. The time savings were timed on our founder’s own edition, not Lisa’s.
| Result | What we measured |
|---|---|
| Morning reading time | About 1 hour of manual checking down to about 5 minutes |
| Time running | About 6 months |
| How often people read it | Daily for the first month, then about weekly |
| Running cost | About $10 per person per month |
Why We Built It This Way
We started from a working version, not a blank page. Instant Insider began as a briefing our founder built for himself. On a 15-minute call, we showed Lisa that version and said, “Let’s riff on this. What do you like, and what would you replace?”
She kept what fit, dropped what didn’t and told us what she wanted instead. We agreed on the replacements right there on the call. You don’t need to know what to ask for up front. It’s easier to react to something real.
We pull the news once a day. The page updates on the first visit each morning and then holds until the next day. That keeps the running cost at about $10 per person per month.
Most of it is already built. Because the core already works, a new edition is mostly choosing sections. That’s why a tailored version costs $199 instead of a full custom build.
What the Client Said
“This is great!” — Lisa K., a brand marketer at a Fortune 50 financial services company, when her edition was delivered
Does your team start every morning checking the same few websites? Book a free discovery call and we’ll talk about a briefing built for your business. You can also see the Instant Insider demo or read how much AI automation costs a small business.
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Your business processes and needs are exclusive to you. And AI doesn’t always have the best track record for quality and accuracy. Giving the keys to your business to this kind of technology can be daunting.
And that’s okay! Leaning into things that are daunting is part of leadership, and so is pulling in trusted resources to help you navigate new waters.
That’s where my big brother and I come in.
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Frequently Asked Questions
It’s one page that gathers the news and schedules you’d normally check across several websites. AI picks out the major stories and writes up the key points, so you can catch up in a few minutes.
A tailored version of Instant Insider costs $199 to set up and about $10 per person per month to run. Fully custom Low-Code-Bros builds usually cost $500 to $5,000.
No. Each edition is set up for a specific person or team. You can see the demo, then reach out about a version for your business.
Yes. A business can have editions set up for a department or for individual people, each with their own sections.
No. We start with a short call, show you a working version and adjust it with you.
At first, yes. After about a month, most readers check it about once a week. Schedules bring them back most often, and the news is there when they need it.
No. The 1 hour to 5 minutes figure was timed on our founder’s own edition. Your savings depend on how many sources you check today.
