Nomie is pioneering the anti-AI wellness movement by re-engineering the most common online habit (“doomscrolling”) into a calming experience. It’s the nicotine patch of the Gen Z era.
While the cute blob creature on the front page is a little much for me, many will benefit from rewiring their brains this way, swapping dopamine hits on Instagram for box breathing exercises and journaling.
If you’ve read the Power of Habit, you’re familiar with the concept: intercept moments the doomscrolling “moment” on your phone and forge new neural pathways in your brain to expect new emotional responses when scrolling.
The Nomie manifesto writes, “The future will be saturated with AI, but the people who thrive will be the ones who Live Aggressively Human—clear, present, and ruthlessly self-aware.”
I’m betting BIG on the anti-AI movement that’s sure to come at the heels of a launch like this. Apps that provide wellness, apps that get you outdoors, apps that encourage social interaction further… these small ideas will keep humanity grounded, and it’ll make these founders wealthy in more ways than one.
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Personally, I get excited about transforming businesses with tools like these. But, as you know, it’s not a one-size-fits-all.
Your business processes and needs are exclusive to you. And AI doesn’t always have the best track record for quality and accuracy. Giving the keys to your business to this kind of technology can be daunting.
And that’s okay! Leaning into things that are daunting is part of leadership, and so is pulling in trusted resources to help you navigate new waters.
That’s where my big brother and I come in.
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